01 · The link
MGM and MLB Players, Inc. already have the hard part covered: the brands, the players, the properties, the experiences, and, most importantly, access to millions of fans who care about what they represent.
The next step is to connect those separate engagements so the fan relationship continues to grow. The Sports Fan® provides that link. What starts with a player, an event, an experience, or a promotion doesn’t have to end when the moment does.
A shared audience of sports fans
02 · Building on what exists
The Sports Fan® builds on what MGM and MLB Players, Inc. have already created. An MLB event, player appearance, promotion, or digital interaction is more valuable when the relationship with the participating fan continues afterward. MGM already owns the relationships, assets, and experiences needed to create these moments. The Sports Fan® lets MGM connect them and extract more value from investments it has already made.
- A player
- An event
- An experience
- A promotion
03 · Hit No Hit®
Hit No Hit®, from TSF Games, LLC, a separate but related company, shows what that could look like: a real-time game played alongside the live broadcast, where every at-bat is a new decision and fans stay in the contest from the first pitch to the final out.