01 · The sports fan
All sports fans have teams they follow, games they watch, opinions they defend, places they go, and people they share it all with.
They read, watch, argue, predict, rank, celebrate, complain, travel, buy, collect, remember, and participate. Sports is already part of their lives.
02 · The first stop
Most fans already have a first stop — the site they check before coffee, the tab that never closes. The Sports Fan® is built to earn that spot. News, scores, statistics, schedules, standings, stories, photographs, and video deliver the sports information fans expect, while our Local Content Partners add the local voices who know their teams and communities best. Together, they create something worth coming back to.
03 · Sports Fan Plus™
Eventually, a visitor discovers Sports Fan Plus™—the moment The Sports Fan® stops being just a site they visit and becomes an experience built entirely around them.
Sports Fan Plus™ unlocks it all. Every member gets a Personal Sports Page, their organized home base, where they follow the teams, sports, players, and voices they choose. From there, members join discussions, polls, rankings, nominations, and voting, and become part of a larger sports fan community, with Sports Fan Corner™ giving them a place to connect, contribute, and engage with others.
04 · Beyond the website
The same idea extends beyond the website.
The Sports Fan Hall of Fame® gives Sports Fan Plus™ members a voice in recognizing the people and moments they believe deserve to be honored.
The Fan Jam™ brings the community together in physical presence.
The Giving Fan channels sports energy and competitive spirit toward worthwhile causes.
The Sports Fan Store gives fans a place to celebrate their loyalty to their favorite teams, players, and sports through merchandise and collectibles.
Each serves a different purpose, but they belong together.
05 · Every fan decides
A fan may come for a score and stay for a story. Another may follow a Local Content Partner, build a Personal Sports Page, vote in a ranking, nominate someone for the Sports Fan Hall of Fame®, attend The Fan Jam™, or simply enjoy watching other sports fans do it all.
Every fan decides how deep to go. For some, a visit turns into joining Sports Fan Plus™; they come back to something familiar, something they’ve helped make their own. For others, The Sports Fan® simply remains a place they enjoy visiting. Either way, they belong to The Sports Fan® community.
06 · Behind it all
Behind all of this, the technology may become extraordinarily sophisticated while the sports fan’s experience remains remarkably simple.
As it becomes familiar, The Sports Fan® becomes more than sports content, membership, events, recognition, and participation — it becomes that tab that never closes, the same place a fan can always come back to, however often they choose to show up.