The Sports Fan®

A system that deliberately builds relationships between MGM Resorts and sports fans, creating long-term enterprise value.

Introduction ↓

Introduction

Behind that objective is an interconnected system of sports content, participation, membership, recognition, community, and live experiences.

The Acquisition Presentation introduces the concept and its economic potential. The Presentation Companion takes you beneath each slide, explaining the thinking, architecture, and business logic behind the design.

The supporting materials go further, with a closer look at The Sports Fan®’s relationship architecture, participation systems, business model, intellectual property, and associated assets.

We invite you to look around.

The Sports Fan® Sports content Participation Membership Recognition Community Live experiences